Why isn't it enough to just double the cost of ingredients?

Because doubling the ingredients ignores your work time, fixed costs, and profit. It's the most common mistake and it makes bakers sell almost for free without realizing it.

Free tool

Cake and sweets pricing calculator

Q: How do I calculate the price of a cake or sweet?

Add up four things: the cost of the ingredients used in the recipe, your labor (your hourly rate times the production time), fixed costs (electricity, gas, and packaging), and the profit you want to add on top of the cost. The total is the estimated selling price.

Q: Is the calculator free?

Yes, it's completely free and doesn't require sign-up. Just fill in the values and see the suggested price instantly.

Find out how much to charge so you stop working for free. Fill in the values and see the selling price instantly. Free, no sign-up required.

How much did you spend on ingredients?Add up everything that goes into it: flour, eggs, chocolate, filling, frosting. Just what you used for this recipe.$

How much time does it take you?Prep, baking, assembly, and decoration combined, in hours.horasWhat's your time worth per hour?How much you want to earn per hour of work. Start with R$ 20 if you're not sure.$

How many units does this recipe yield?How many treats, slices, or jars come out of this recipe. For a whole cake, leave it at 1.unidades

Fixed costsElectricity, gas, water, packaging, delivery fuel. 15% is a good rule of thumb.%Desired profitHow much you want to add on top of the cost. If you're not sure, start with 40% and adjust later.%

Suggested selling price

$0.00

Fill in the ingredients to see the price.

Don't want to redo this math every time?

With Bakerly you save each recipe, and when an ingredient's price goes up, the system flags it and updates all your prices in one click — only when you approve. No recalculating anything.

This result is an estimate. Delivery, payment fees, and special costs also need to be factored into the price when they apply.

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How the price is calculated

A fair price covers four things. Think of them as four buckets that need to be full before you have real profit:

Ingredients: everything that goes in, based on the amount you actually use.
Labor: your time. Even working alone at home, it has value.
Fixed costs: electricity, gas, packaging, fuel. They exist even on the days you don't sell.
Desired profit: the amount you add on top of the cost so the business can grow.

Want to understand each bucket in detail with a full example? Read the complete pricing guide.

After figuring out the price

This math solves one product. To organize all your recipes, orders, and delivery dates, check out the Bakerly system for bakers. You can start with your next order and add the rest little by little.

Questions about the calculator

How do I calculate the price of a cake or sweet?

Add up ingredients, your work time, and fixed costs. Then add the desired profit. If the recipe yields several units, divide the result by the yield.

Is the calculator free?

Yes. You can fill in the values and see the result without creating an account or entering a card.

Why isn't it enough to just double the ingredients?

Because that math leaves out your time, gas, electricity, packaging, and other costs. The amount might look like profit, but it doesn't cover all the work.